Amstel Libertadores Cup 2023 BTL Activation

Elevating the excitement of the grand finale of the Libertadores Cup 2023 in Guayaquil, Ecuador, the Amstel BTL activation project was a symphony of innovation and sporting enthusiasm. At the intersection of technology and soccer passion, this project breathed life into a dynamic and interactive game that engaged players and spectators alike.

The heart of this activation was a meticulously crafted soccer game, ingeniously designed to feature an illuminated sensor floor. A true marvel of engineering and creativity, this cutting-edge floor responded to the players' every move, illuminating their path and directing their play. From precision passes to skillful dribbles, every interaction with the sensor floor celebrated the beautiful game, brought to life in an entirely new dimension.